MAKE NOISE THAT MOVES.
An idea is only the beginning. We give it a pulse, the legs to go places,
and the human truth it needs to get under people’s skin.
Good ideas inspire, captivate, and connect with something human.
We tell stories that build brands and sell stuff.
Copywriting and Adaptation
Say something that matters.
Websites, films, campaigns,
and anything else that needs
heart—not just words.
Ideas don't go global
through translation alone.
We find what carries, what doesn't,
and what needs reinventing.
Creative Consulting and Planning
Bring us the brief, a problem, or the hunch.
We’ll ask the questions that sharpen
the thinking and help you find
a clear way forward.
Positioning, narrative, campaign thinking,
and the places people meet your brand.
A fresh pair of eyes when you’re too close
to see it.
Ideation and Direction
Get us in before everything’s decided.
We shape briefs, develop concepts,
and guide the creative and the copy
into something people want to see,
hear, and share.
The earlier we’re involved, the more
possibilities we can uncover—
including the ones nobody thought
to put in the brief.
Jack Woodyard
Cofounder / Troublemaker
Jack helps brands figure out what they want to say—
and gives people a reason to care.
His work spans copywriting, campaign planning,
and creative direction for brands including Toyota, Lexus,
Sony, and Suzuki. A native English speaker
with advanced Japanese skills, he works across Japanese
and English-speaking markets, finding what translates,
what travels, and what needs a different approach.
Bring him a brief, a problem, or the beginnings of an idea.
He brings questions, creative judgment, and a love
of language to help find clear direction and make
the work stronger.
Outside work, you’ll probably find him reading, writing,
or training. He’s tried doing all three at once,
but has yet to manage it.
WORK
Brand: NIPPON EXPRESS
A message for a logistics company
that does more than move things
from A to B: it finds the best route
through every challenge.
BAM’s role: Tagline development
Brand: Snow Brand Milk
A philosophy expressed in four words:
care for the land, care for life.
BAM’s role: Tagline development
Brand: Sony Semiconductor Solutions
Words to connect the company's core
offering with the emotional engine
that Sony runs on.
BAM’s role: Tagline development
Brand: JCB
A brand line built around a simple idea:
financial services can feel personal
when every customer is treated
as an individual.
BAM’s role: Tagline development/adaptation:
「世界にひとつ。あなたにひとつ。」
Brand: Ocean Network Express
A name for three shipping companies
becoming one. A line that turns
that fact into a belief: together,
we can go further.
BAM’s role: Naming development;
corporate-slogan development
Brand: Mangosteen Juice
Words for a juice made from one
of Thailand’s most distinctive fruits—
and a taste that could only come
from there.
BAM’s role: Tagline development + package design
FIND WHAT MATTERS. BREATHE LIFE INTO IT.
Clear thinking gives words and images
the power to make people care.
CLIENTS
Over the years, we’ve worked with brands and agency partners in Japan and around the world.
Sometimes directly. Sometimes behind the scenes. Always in service of work that goes somewhere.
CONTACT
